It’s no secret that Pinterest is one of the biggest sources of referral traffic on the Internet. And while increased traffic can help bloggers and media companies to sell more advertising, many businesses (especially e-commerce) use Pinterest to sell their products directly. For these businesses the goal is to convert traffic into paying customers.
That means making the sale.
When it comes to driving purchase-ready buyers, Pinterest comes with a lot of advantages. This is partly due to the longevity of the life of a single Pin (which sticks around in the Pinterest search engine for years) and partly due to the buying mindset and affluence of Pinterest users. For example, Shopify concludes that the typical Pinterest user spends $50 per purchase.
Photo credit: Thomas Hawk via VisualHunt / CC BY-NC