If you’ve had a presence on Facebook for a while, you’ll remember the good old days when it was possible to show up in many of your followers’ newsfeeds with organic posts. Unfortunately, over the past few years, this has become ever more difficult as Facebook continues to favor promoted content.
The main reason for this change is competition. Ever more social media marketing services are pushing for their ads to appear on the platform.
The second reason is the update to Facebook’s algorithm that went into effect at the beginning of the year. The aim of this update was to show users more content from their contacts and fewer from brands.