There’s no escaping the fact that Facebook has the audience numbers to make marketers drool:
- Daily active users – 1.13 billion
- Monthly active users – 1.71 billion
Advertising revenue for the platform hit $6.239 billion for the second quarter of 2016 – it’s taken off in a big way.
And it gets better: Facebook advertising is easy to do, cost-effective, and boasts an average click-through rate of 0.98% in the U.S. and 1% globally.