6 Steps to Running Your First Profitable Facebook Ads Campaign

There’s no escaping the fact that Facebook has the audience numbers to make marketers drool:

  • Daily active users – 1.13 billion
  • Monthly active users – 1.71 billion

Advertising revenue for the platform hit $6.239 billion for the second quarter of 2016 – it’s taken off in a big way.

And it gets better: Facebook advertising is easy to do, cost-effective, and boasts an average click-through rate of 0.98% in the U.S. and 1% globally.

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