Direct mail is a powerful, and often under-utilized, tool for local business owners. It is highly measurable, cost-effective, and, according to a study by Target, it is the highest scoring form of marketing for B2C and B2B marketers.

Direct mail is a powerful, and often under-utilized, tool for local business owners. It is highly measurable, cost-effective, and, according to a study by Target, it is the highest scoring form of marketing for B2C and B2B marketers.