What’s one thing everyday people unanimously hate, but marketers can’t get enough of? No, not ads. TRAFFIC! So much marketing energy goes into getting people to your site, but even if your product or services is THE perfect fit, most website visitors aren’t buying today. Maybe they’re waiting on the next paycheck.
Maybe they spilt coffee on their keyboard. Maybe they’re millennials with the attention span of a goldfish who started to buy, but abandoned cart to go binge Netflix while trying figure out what a Bitcoin is. No matter what the reason, once those visitors you worked so hard to earn leave your site, they could be gone forever. That’s where one of marketer’s most important (and lucrative) tools comes in: remarketing to get people back to your site.