You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them.
Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal, a Facebook ads expert, and she gave us some key insights:
A friend of Sal’s asked for help lowering her cost per fan from $2.70. After following Sal’s advice below, her CPF decreased to $0.24-$0.57. What was Sal’s advice?
