It’s no secret to clients and colleague alike…I’m a huge fan of WordPress for a variety of reasons (ease of use, extensibility, frequency of security updates, etc.). One of its huge strengths is the availability of a large number of themes. Yet, I regularly get asked the question, “Why shouldn’t I buy a custom WordPress theme?”
That’s a great question, and I have a very strong opinion about it. Bottom line: it’s neither the most efficient nor the most cost-effective solution for most websites.
Why? This post will outline six big reasons to take pause before hiring a designer or developer to build your fancy, one-of-a-kind WordPress theme for your website.