Should we obsess about earning shares and links with content in B2B online marketing?
BuzzSumo does. They’ve been at it for a few years now, crunching data gathered from their own platform to objectively report on blog post formats and content types that are well shared and earn links.
Shares and links come with benefits – they amplify your content and help increase traffic. You could argue, however (as many do), that more eyeballs don’t necessarily translate to more conversions.
