Good products and services are no longer enough to make your local business successful – you also need a website. This may be somewhat obvious, but what may not be so obvious is that having an average website is not enough either. Your local business site needs to be well-designed, properly optimized and user-friendly. An ordinary one won’t cut the cheese.
And while it’s easy easily find generic web design best practices, there are specific features that local business need to keep in mind.