Just like any brick-and-mortar shop, your e-commerce site needs to be carefully curated to attract buyers.
It’s not just a matter of sleek graphics and motion effects. Your design needs to employ UX principles that create a seamless shopping experience, so there’s no resistance towards reaching the final checkout.
Besides reducing friction, the site should reflect your brand’s value through a clear, intentional style. Having a professional, unified “look” gives buyers an idea of what your business is about and reads as a sign of your products’ worth.