If 2015 was the year mobile live-streaming broke onto the scene, 2016 was the year that live-streaming became a game-changing weapon.
These days, you can’t scroll your Facebook or Twitter feed without coming across a live-stream in some form – I, personally, have conducted over 1700 live streams since March 2015, including broadcasts with brands and at major events, including SXSW, CES and the 2016 Superbowl.