When you’re in a brainstorm for content marketing ideas and the creative juices are flowing, it’s easy to get carried away. Before you know it, you’re pitching ideas about cats in tuxedos and wondering if there’s any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want.
The best marketing ideas serve both the people you’re trying to reach and your content strategy. If your great idea doesn’t do both, it might not be so great after all.