Companies that seemed to be doing well before the pandemic are gasping for air while those lucky enough to have made their digital transformation before Covid-19 have been prospering. In 2021, things could be completely different — especially if the world can get Covid-19 under control.
The current pandemic is the most dramatic and powerful shift in the business environment. Others — such as rapidly emerging technological innovations, the growing power of social media to influence customer behavior, and the rapid flow of private capital into aggressive upstarts — all require business leaders to adapt very quickly.
