Why has AI become one of the most popular topics among marketers? Because it makes our lives easier.
And then there’s the next question: How can it help?
We’re facing an invasive amount of information, and we need to be able to process the huge chunks of data now available to us and make the best use of them. Yet, in most cases, we are at a loss, and the only easy way is to go by intuition alone. Does it work? Once in a thousand years, sure. Or perhaps it does, but the results are far from where you had aimed.