Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended).
LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content to amass an audience and showcase your skill set. With 160,000 new articles per week on LinkedIn, many brands and consumers are using the platform to maximize their exposure. There is indeed a strategy for growth on LinkedIn that can help you start meaningful conversations with contacts and communities. Here are five tricks for expanding your audience and business on LinkedIn.