5 Tips on How to Use Facebook Groups for Your Business

There are so many ways to connect with your audience on Facebook, one of which is starting a dedicated Facebook group. Creating a group solely focused on talking to your customers, and sharing content they will love, can add real value to your business, and with Facebook’s more recent updates to groups – including the ability to link groups to Pages – they’re now a more viable consideration than ever.

The biggest mistake many businesses make is creating a group and then just spamming members with links to their website. This is not what a Facebook group should be about.

Before you consider creating a branded Facebook group, there are a few things you need to know.

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