There are so many ways to connect with your audience on Facebook, one of which is starting a dedicated Facebook group. Creating a group solely focused on talking to your customers, and sharing content they will love, can add real value to your business, and with Facebook’s more recent updates to groups – including the ability to link groups to Pages – they’re now a more viable consideration than ever.
The biggest mistake many businesses make is creating a group and then just spamming members with links to their website. This is not what a Facebook group should be about.
Before you consider creating a branded Facebook group, there are a few things you need to know.