Testimonials and reviews are essential to driving sales online now. This is because, over the past few years, most people have faced scams and fake news stories that have made them suspicious. Adding simple reviews can increase sales, as 63% of customers are more likely to purchase from a site that has reviews. Written reviews can help your ecommerce store flourish, especially if your products cost less than $100. But when you sell high-end products such as consulting or coaching services, a simple written review or star rating won’t suffice.
You need to upgrade them to video reviews. Video reviews look more realistic as people can see the client say nice things about your business.