Video will drive 82% of all Internet traffic in 2021, according to Cisco. Over 17.2% of all ad budgets will go to video marketing, which means video ads likely eat up a huge share of the total video traffic.
Video ad spend will grow to $22.18 billion in 2021. Source: eMarketer
What does it mean for marketers? Video-first has become an overarching theme for consumer brands, and the B2B segment is quickly catching up.
So it comes as no surprise that after successfully launching member video in August, LinkedIn, the number one social platform for B2B advertising, followed up with two ad offerings: video for Sponsored Content and Company Pages.