5 Popular Marketing ChatBots To Complement Your Sales & Marketing Team

Artificial Intelligence is Making Great Strides in the World of Online MarketingThe age of artificial intelligence has arrived, but it looks a little different than what we predicted. Bots are showing up everywhere to use their automated technology to perform simple tasks. They have the ability to interact with humans and respond to requests so employees don’t have to.

Marketing ‘chatbots’ are integrated into messaging interfaces such as Slack and Facebook Messenger as a way to answer product-related questions. Rather than customers using email, which can have a long response time, or calling a help customer service line, which can be limited to certain hours, chatbots offer immediate answers to real customer questions. The bots can then collect data from each interaction, which can be used to gain insight into consumer behavior.

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