You may feel that you are one step ahead in the organic traffic game by having a website that is well-designed and considers both users and search engines. But if you live in a competitive niche (like inbound marketing), it may seem as if your competitors are always winning the race. You know that #1 spot in Google is the equivalent of a gold medal, so how do you outpace your competitors to take the lead in traffic?
Conventional wisdom would tell you to train harder, by creating even more content with the keywords you are trying to rank for. But what if your competitors have the edge in bigger content creation teams and budgets? The key to crossing the finish line first is working smarter, not harder.
Here are 5 ways to edge out your competition in the organic search race.