Search engine optimization becomes more difficult to define every year. As SEO crosses borders with content marketing, web development and various other parts of your marketing strategy, it’s hard to draw the lines between them at times.
So we thought it might be a good idea to clarify the state of search optimization in 2017. There are five key ingredients to a successful SEO campaign and no single ingredient can work independently of the others. Understanding these five pillars will help you identify how you can achieve organic search success.
SEO is a vague term these days and there’s a lot of confusion about what it does/doesn’t involve. The five pillars of SEO help clear this up by breaking down the key elements of search optimization after years of relentless change in the industry.
These days, SEO essentially means a combination of five things: relevance, authority, website health, competition and user experience.