5 More Ways to Lower Your Cost per Acquisition in PPC

Keeping ad spend low while driving the highest possible conversions is the ultimate goal for digital marketers. Although PPC can be powerfully effective, it can also eat into a marketing budget if you don’t find ways to minimize costs and maintain a high ROI.

Cost per acquisition, which measures the aggregate cost to acquire one paying customer on a campaign, is one of the most important metrics to watch in PPC.

We previously shared five ways to lower your CPA:

  1. Lower your bids
  2. Find more specific keywords to target
  3. Increase your Quality Score
  4. Analyze your offer types
  5. Qualify with your ad text

Here, we delve into five more methods you can use to improve your account. Ready? Let’s go.

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