5 Major Shifts in Facebook Advertising All Marketers Need to Know

Facebook has permeated virtually every aspect of our lives and, with over 1 billion users, has provided entrepreneurs with a cost-effective and powerful way to market to customers.

When it first launched in 2004, ads were primitive banner displays called “Facebook Flyers.” These only allowed advertisers to target users based on the university they were attending.

Since then, the platform has matured into an advertising powerhouse, dominating the social-media space by claiming a whopping 12% of the $186.8 billion global digital-advertising market.

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        Photo credit: dfarber via Visual hunt / CC BY-NC

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