We all know that Instagram is a place to post your most eye-catching photos and graphics – however, just because Instagram requires you to share great photos doesn’t mean you can drift away from your core business mission or purpose. Instead, you need to come up with a creative way to capture what your company stands for and build upon your brand message.
Here’s an example: Buffer’s a social media management platform that helps marketers plan, schedule and share posts. Since one of the biggest benefits of using Buffer is increased work and personal life productivity, their Instagram feed is full of images that promote productivity, motivation and the digital nomad lifestyle.
