5 Huge Insights to Get the Most Out of Twitter’s Video Monetization Feature

According to CNBC, here’s the inside skinny on Twitter’s new deal: “Creators who publish videos on Twitter will get about 70% of the ad revenue, according to a source close to the situation.” Now, that’s potentially a better deal than YouTube’s Partner program, which gives creators 55% of ad revenue, and keeps 45% for itself. Facebook also offers a 55/45% split, but only to larger content creators like the NBA, Fox Sports, and Funny or Die. In contrast, Twitter is offering the 70% split to “creators of all sizes.”

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        Photo credit: Antigo Coletivo Mambembe via Visual hunt / CC BY

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