5 Fundamental Shifts That Are Shaping Search & Digital Marketing

Have you ever had someone say something about you online that wasn’t true?

I think most of us have.

We all understand the importance of a personal brand.

It’s incredibly important to control how your personal brand is perceived online.

But there are many things that can hurt you in that regard.

Things that can pop up in the SERPs when someone searches for our name that we may not want there.

Other people with similar names, information inaccuracies, and even outright lies.

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