5 Free Tools to Monitor Your Competitors’ Digital Marketing Campaigns

Creating a holistic digital marketing strategy can take months, while effectively executing that strategy – after tweaks, minimal fails and multiple learning curves – can take up to a year.

One stage often omitted from this important process is monitoring your competition. Watching your competitors online can provide a range of benefits, including identifying market opportunities, connecting with companies you should be cross-promoting, back-link insight, ad targeting options and more.

To help, here are five simple, free tools which enable you to monitor your competition.

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