If you want to be successful on Facebook in 2018, you’ll need more than just incredible content.
In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages.
So how do you get your Facebook content in front of more people? And not just any people, the right people — your target audience.
In 2018, many businesses are turning to Facebook ads as a way to boost the performance of their content. In our State of Social 2018 report we found that: