22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers waiting for you at the click of a button.
While Facebook advertising can be immensely lucrative, there is a significant learning curve before you can expect positive results.
Recently, PPC advertising has become more competitive. As advertisers flock to Facebook, this drives up the cost per click for campaigns and makes it harder to turn a profit.
Some marketers pour money into Facebook only to leave empty-handed, concluding that the platform simply doesn’t work.
In the early phases, losing money is inevitable (believe me, I know). However, I recommend you treat this process as an investment in your education.