With as many as 100 million new businesses launched every year, getting the news out about a new venture can be a daunting task. After a long struggle to develop and launch new products or services, when founders finally reach an important milestone they want to shout their news from the rooftops. The problem is that millions of other founders are in the same boat, and are most likely trying to make announcements via the same channels.
While larger organizations may be able to fire news out on the wire and get coverage, for startups that still have to earn a name for themselves, relying on press releases alone is likely to be a wasted effort.
