The world of SEO is constantly changing, taking marketers on an unpredictable roller coaster that seems to have no end – and one major pit stop that’s taken the limelight is local SEO.
Local SEO entails optimizing your business to successfully generate traffic from local search. It’s an effective way to market your business online and reach new potential leads and consumers from location-based search. Optimizing local SEO has become an essential part of digital marketing today and simply can’t go ignored if businesses want to effectively expand their digital presence.
Whether you’re new to local SEO or have been optimizing for a while, it’s always helpful to take advantage of free resources to monitor your efforts. Here are five essential (and free) tools to help you dominate local SEO effectively.