I have two predictions for 2018. My first: Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 by the DMA. That’s a fraction of what you can earn from email this year. My second? The following 5 email marketing trends will help my first prediction come true. You can use them to stand out in inboxes flooded with bland, boring and downright spammy emails.
5 Email Marketing Trends You Can’t Afford to Ignore in 2018
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By Gordon Lake