5 Common Misconceptions About Postcard Marketing

Most of the laments we hear about direct mail – it costs more than digital, it’s the dinosaur of promotions, nobody reads it – tend to come from people who have never actually taken the time to experiment with postcard marketing.

Direct mail postcards are a highly targeted, easily measured, cost-effective way to individualize your communication with valued clients, and reach out to new prospects. And on top of all that, they’re fun to receive!

The US Postal Corporation has discovered that as many as 55% of consumers are “eager to read their mail” when they get home at the end of the day. With the average person receiving more than 100 emails a day as of 2015, when was the last time you heard one of them gush over logging on and sifting through yet another digital onslaught?

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