Sometimes it seems like the only type of business that gets good press is the one that spends the most money.
Why did your competitor get a feature in The Wall Street Journal? Well, they probably paid a fortune to some PR company to land them a spot on the homepage of their buddy’s business section.
It’s no secret that Fortune 500 companies pour tons of money into PR companies for a shot at some of the biggest print and digital media platforms. Some of these agencies are asking between $3,000 to $10,000 per month and sometimes – they don’t even deliver.