5+ Black Hat Social Media Techniques Your Brand Shouldn’t Use

What is “black hat”?

A villain. Or, an underhanded trick or technique that breaks a rule or set of rules.

If you’re engaging in black hat on social media, that means you’re trying to make your accounts look better than they really are. This could include…

  • Buying fake subscribers, likes, or comments
  • Sharing malicious links
  • Creating dummy accounts to increase followers and engagement
  • Using programs to automatically follow new accounts

Tisk, tisk, tisk. How shady.

And, not a good business idea either.

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