WordPress plugins have been game-changing for online business owners since the early 2000s.
Before plugins, if you wanted an opt-in form on your site to collect email addresses, you had to know basic HTML.
Nowadays, it takes less than 15 minutes to drag and drop some images and publish an opt-in box on your site. This makes our job as business owners much easier and more impactful when building out our sales funnels, and it’s all thanks to plugins.
Chances are, you already have a WordPress site for publishing content. But if you’re not taking advantage of plugins, you’re not using WordPress to its fullest potential, and you could be missing out on adding more qualified leads into your funnel.