If you run a small business and want to increase your outreach or maintain a close relationship with your existing customers, a good email marketing strategy can help you achieve the goal. Make email marketing a priority for your business and you will see an overwhelming impact on the growth.
According to a report by CBSPulse, email marketing is the second most effective marketing strategy. The Word-of-Mouth is at the top position with 62% and it is followed by 34% share of Email Marketing in the second slot.
Email Marketing is powerful because it is the direct form of marketing. It allows you to have full control in building a deeper relationship with your customers. This marketing approach is easily manageable and it is cost effective too.