What a $5.2 million Super Bowl ad can buy in digital media

The Super Bowl is approaching, and as in years past, the cost for a single 30-second spot during the game is astronomical. This year, spots range from $5 million to $5.2 million, before production costs and agency fees. That price tag places a lot of pressure on one ad — although it’s worth noting that last year’s Super Bowl spots amassed millions of views on YouTube and Facebook after they aired during the game, according to iSpot.tv data.

Digiday explored what else digital marketers could buy with a Super Bowl ad budget of $5.2 million.

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