Despite optimism during this holiday shopping season, 48% of small businesses fear they won’t make enough money during the rest of Q4 to stay afloat. This according to the Alignable Revenue Poll.
The sobering number from Alignable’s recent poll indicates small businesses are still not out of the woods when it comes to a post-COVID-19 recovery.
Two months ago Alignable’s polls found pessimism among small businesses was at 42%. The latest poll results indicate the convergence of several factors that have added to the woes of small businesses. This includes the resurgence of COVID-19, elevated customer fears, and a surge in online shopping at Amazon and other national e-commerce giants.