41% of Google’s First Page Contains Links to Google Products

Results of a recent study show nearly half of listings on the first page of search results are made up of links to Google products.

Those numbers create some concern that Google is favoring its own services, and ranking them ahead of competitors in many cases.

When looking at just the top 15% of a search results page, Google products were found to occupy 63% of the results.

The top 15% of SERPs is said to be the equivalent of the first screen on an iPhone X before scrolling down.

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