Let’s say you’ve amassed a healthy number of email contacts. Your site uses clever lead magnets that get people to opt-in to your content, and your subscriber list grows every month.
That’s great, but now you have to keep them engaged with attractive, compelling content.
On average, a person will receive about 88 emails per day.
That means that it’s going to be slightly difficult for your email newsletters to stand out.
Especially when it has to compete with more critical emails like bills, business contracts or a notification that an Amazon package shipped.