Ever since the swell of big data combined with the technological advancements of cognitive computing made giant strides in the final years of the last decade, personalized marketing suddenly became a tangible feat.
This revolution that harbored infinite possibilities led to a radical shift of businesses when it came to interacting with their customers who were ever-evolving and dynamic in their demand.
Arriving at the dawn of a new period which would later be termed as the “age of the consumer”, these advancements helped businesses provide consumers what they had always wanted. Personalization.
