4 Ways to Combine Audiences Across Facebook & AdWords

Both Facebook and Google AdWords offer a range of advanced audience targeting options to advertisers.

One of the greatest strengths of Google AdWords lies in the ability to combine keyword targeting with audience data (RLSAs), while Facebook is the don when it comes to the demographic information they provide advertisers as part of their core targeting options.

This post will outline how you can transfer your top performing Facebook audiences over to AdWords as RLSAs, and discuss four simple tactics to combine Facebook audiences with RLSAs that will allow you to refine your targeting to leverage budget and maximize return on ad spend (ROAS).

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