As a small business owner, you’ve poured blood, sweat and tears into your company to get it to a place where you can finally see financial benefits (go you!). But due to all of your hard work, that sometimes makes the decision to spend your hard earned money particularly difficult.
When you do spend it, you want to spend it well – like on something that gets your message in front of an audience who has a problem your product or service can fix. But sometimes, reaching the right people is the biggest challenge of all.
