PPC marketing is just like any other marketing platform in that it’s susceptible to change.
As consumer behavior continually switches directions and evolves, so does pay per click marketing.
And in 2019, we can expect (and are already seeing) some significant changes.
Namely, with automation.
Automation is a powerful tool to increase speed, efficiency, and growth.
But it’s complex, sometimes expensive, and even creates problems for existing PPC marketers.