4 Ways An Automated CRM Can Help You Become More Client Centric

Customer Relationship Management (CRM) systems are inherently designed to help businesses better manage and serve their clients. But as the go-to place for documenting your client relationships, agreements, and notes, it’s safe to say that these systems can easily become overflowing with information. And according to CSO Insights, of the top 10% of sales organizations with a core CRM, only 44% have a CRM adoption rate above 90%. Even the best sales teams aren’t taking the necessary time to enter in their customer data.

So how can we fix CRMs to do what they were intended and allow our businesses to become more client-centric?

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