Creating (and sharing) valuable, free content with a targeted, niche audience is the price you have to pay in order to buy a prospect’s time, attention and interest online.
LinkedIn has long encouraged its members to create and share original content on the platform, and millions do each week. Recently, LinkedIn revealed some new enhancements to their publishing platform that can help ensure your hard work gets you noticed by the right audience.
Photo credit: clasesdeperiodismo via Visual hunt / CC BY-SA
