Social media provides a great way of discovering new customers and being discovered by them. The majority of your efforts on social media should lead to creating leads.
However, it’s a bit challenging with Instagram because the network is pretty self-enclosed. You get only one organic live link and it’s not easily tracked. However, there are still a lot of solid reasons to collect emails on Instagram.
Email lists have the best ROI, the strongest loyalty levels and it’s the one marketing channel you own. Social media platforms can change rules and algorithms, but you have full control of your emails. If visitors give you their email, they show a sign of trust and interest in your brand.