4 Tips for Creating the Best Instagram Reels Ads

Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip videos of up to 60 seconds and add audio and effects to them. Reels have quickly become a favorite format for the platform’s users to find fresh content and engage with new accounts.

And now, unsurprisingly, brands can further capitalize on the format’s popularity and reach targeted audiences with Reels ads.

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