With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an explosion in growth the last few years. And yet though many call it the channel with the most potential, just 60% of social media marketers are incorporating paid advertising into their social media strategy.
This is a giant missed opportunity. “If you aren’t using paid tactics, then your social media presence will most likely be ineffective,” Sean Standberry, CEO of LYFE Marketing, told PR Newswire,
